Sponsors
This has to be the craziest news story I have heard in a long long while.
http://www.safc.com/news/?page_id=9673
Basically, it says that Sunderland have adopted S & N as official beer sponsors.
Nothing odd there I hear you say, but bare in mind S & N is shorthand for Scottish & Newcastle.
So - Sunderland, arch rivals to Newcastle United, not sponsored by a local Sunderland company, but by a Newcastle based company. Putting it another way, its like have the Barclay stand rebranded to be the Ipswich Building Society stand.
Mental does not even come near it.
http://www.safc.com/news/?page_id=9673
Basically, it says that Sunderland have adopted S & N as official beer sponsors.
Nothing odd there I hear you say, but bare in mind S & N is shorthand for Scottish & Newcastle.
So - Sunderland, arch rivals to Newcastle United, not sponsored by a local Sunderland company, but by a Newcastle based company. Putting it another way, its like have the Barclay stand rebranded to be the Ipswich Building Society stand.
Mental does not even come near it.
posted by monty at
11:01 PM
2 Comments:
hehe you have to love football
ha ha. Well, I guess it is all about monetary proposition isn't it? It doesn't really matter i guess as long as someone can provide for it.
Indian cricket team is sponsored by Pepsi and Pepsi ads says Common india,,,men in blue etc etc. The same pepsi sponsors the Pakistani Cricket team. in pakistan the chants become common Pakistan etc...I guess for corporates as long as it makes monetary sense, i guess they will be happy.
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